Browse the Resources

Using Media, Marketing, and Social Media

Media
Working with the Media	VIEW RESOURCE
Developing Your MLK Day Communications Plan	VIEW RESOURCE
Two-Week Media Timeline	VIEW RESOURCE
Key Messages	VIEW RESOURCE
Getting the Word Out	VIEW RESOURCE
Persuading Media to Cover Your Project	VIEW RESOURCE
Keeping Media Attention On and After MLK Day	VIEW RESOURCE
Sample Media Advisory	VIEW RESOURCE
Sample Press Release	VIEW RESOURCE
Sharing Your National Service Story: A Guide To Working With The Media A comprehensive guide for how to work with various types of media to promote your national service program.	VIEW RESOURCE
Building Media Relations: Making it Newsworthy	VIEW RESOURCE
Sample Photo Release Form	VIEW RESOURCE
Photo Tips	VIEW RESOURCE

Social Media
Communicating through Social Networking Tools	VIEW RESOURCE
MLK eReporters & ePhotographers Use social networking tools, Twitter and Flickr, to provide up to the minute reporting of your accomplishments on MLK Day.	VIEW RESOURCE
MySpace and YouTube and Blogs, Oh My! A newsletter reviewing the various Web 2.0 tools and how they can be used by youth-serving organizations.	VIEW RESOURCE

Media Interview Tips
Media Talking Points	VIEW RESOURCE
Before, During, and After an Interview	VIEW RESOURCE
General Interview Tips	VIEW RESOURCE
Interviewing for Radio	VIEW RESOURCE
Interviewing for TV	VIEW RESOURCE
Tips for Interview Success	VIEW RESOURCE
Preparing for an Interview	VIEW RESOURCE

Radio PSAs
Radio PSAs	VIEW RESOURCE
Getting MLK PSAs Used in Your Community	VIEW RESOURCE
Sample Letter to PSA Director	VIEW RESOURCE
Overcoming Objections from Media Gatekeepers	VIEW RESOURCE
King Radio Scripts	VIEW RESOURCE
Live Announcer Copy	VIEW RESOURCE

Marketing
Rev. Dr. Martin Luther King, Jr. Quotes	VIEW RESOURCE
Logos	VIEW RESOURCE
Children's Books	VIEW RESOURCE
T -Shirts / Promotional Items	VIEW RESOURCE
Promotional Materials Posters, Fact Sheets, Stickers, Bookmarks, Door Hangers and DVDs	VIEW RESOURCE
Photo Library	VIEW RESOURCE
Web Banners	VIEW RESOURCE