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Webinar: Recruiting Volunteers

The next MLK Day webinar, Recruiting Volunteers, on Wednesday, November 9 at 3:00-4:00 p.m. EST, will cover:
  • Generating New Volunteers – Where to Look
  • Engaging Diverse Populations (youth, students, seniors, etc…)
  • Volunteer Management
  • Online Resources for Volunteer Management
  • Tips for Team Leaders
  • Maintaining Volunteers Beyond the Day of Service

Future Webinars

Here are some upcoming webinars that will help you plan and execute a successful MLK Day event.

Review: Finding Resources and In-Kind Donations

In last week’s webinar, fundraising professionals covered the nuts and bolts of Finding Resources and In-Kind Donations. If you missed the webinar, you may access the replay or it will be repeated on November 30.

Below are some key points that will help you on the way to fundraising success:

Identifying Resource Goals
Once you have your fundraising committee in place (this could be an individual, or a large group of community members who are champions of your cause,) it’s helpful to convene the MLK Day Planning Committee to identify your resource goals.

Think about what each member of your team needs to complete their tasks:
  • Project Development – may need project supplies
  • Volunteer Recruitment – may need incentive items such as T-shirts
  • Communications – may have printing needs
  • Event Planning – may need a venue, food, or beverages
Be creative! And remember that creating a list helps you determine which gifts you don’t need or could end up costing your organization money.

Executing the Ask
In Person - Have your Elevator Pitch (expressing your mission conversationally) ready, leverage your connections through family and friends, and don’t be afraid to make the ask! 

Letter -  Design the mailings to appeal to donors hearts and schedule them to appeal to their interests.  Make sure you establish a link between the writer and the recipient (include first names in your letter where possible) and reveal a sense of urgency as you ask for a specific item or amount of money. 

Email - An advantage of asking online: the ability to link to compelling material on the Internet like the MLK Day "Now is the Time" video. The attention span of your online audience is shorter, so cut text while keeping the specific ask in your message.  

Where to Look for In-Kind Donations
Advertise your needs through a newsletter, on your website, or at a drop-off site. Cultivate past and current donors and think about outreach to individuals, as well as community organizations. Look into posting on sites like or

MLK Day falls at the perfect time of the year: the majority of gifts are made from September to December by individuals. Start looking for donations early, and consider other large fundraising campaigns (i.e. United Way) when planning your asks. Always follow-up with a thank you regardless of the type or amount of donation received.

Find more MLK Day fundraising resources

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